Sun Tzu

Sun Tzu

24 quotes

Sun Tzu is a Chinese general whose words have traveled far beyond their original audience. With equal ease, Sun Tzu moved between War and Men, finding connections others missed. 29 of Sun Tzu's sharpest quotes live here, spanning themes of War, Men, Good, Death, and Art. One quote that captures their voice: "The supreme art of war is to subdue the enemy without fighting."

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“If we know that our own men are in a condition to attack, but are unaware that the enemy is not open to attack, we have gone only halfway towards victory.”

— Sun Tzu

Men

All Quotes by Sun Tzu

“If you know the enemy and know yourself you need not fear the results of a hundred battles.”

— Sun Tzu

Fear

“Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.”

— Sun Tzu

War

“Now the reason the enlightened prince and the wise general conquer the enemy whenever they move and their achievements surpass those of ordinary men is foreknowledge.”

— Sun Tzu

Men

“All war is deception.”

— Sun Tzu

War

“The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.”

— Sun Tzu

Good

“Regard your soldiers as your children, and they will follow you into the deepest valleys look on them as your own beloved sons, and they will stand by you even unto death.”

— Sun Tzu

Death

“Can you imagine what I would do if I could do all I can?”

— Sun Tzu

Imagination

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”

— Sun Tzu

Men

“It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.”

— Sun Tzu

Great

“Secret operations are essential in war upon them the army relies to make its every move.”

— Sun Tzu

War

“If we know that our own men are in a condition to attack, but are unaware that the enemy is not open to attack, we have gone only halfway towards victory.”

— Sun Tzu

Men

“The supreme art of war is to subdue the enemy without fighting.”

— Sun Tzu

Art

“The enlightened ruler is heedful, and the good general full of caution.”

— Sun Tzu

Good

“There has never been a protracted war from which a country has benefited.”

— Sun Tzu

War

“In the practical art of war, the best thing of all is to take the enemy's country whole and intact to shatter and destroy it is not so good.”

— Sun Tzu

Art

“Thus, what is of supreme importance in war is to attack the enemy's strategy.”

— Sun Tzu

War

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”

— Sun Tzu

War

“If our soldiers are not overburdened with money, it is not because they have a distaste for riches if their lives are not unduly long, it is not because they are disinclined to longevity.”

— Sun Tzu

Money

“All war is based on deception.”

— Sun Tzu

War

“There is no instance of a nation benefitting from prolonged warfare.”

— Sun Tzu

War