“More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.”
Power“Non-profits must become deeply engaged in the ways that their donor communities are using social technology.”
Technology“More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.”
Power“In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.”
Business“And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.”
Food“Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.”
Society“Work with your competitors when the interest of the community and planet are at stake.”
Work“Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.”
Age“Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.”
Business“The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do.”
Power“How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?”
Experience“What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.”
Business“The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing to the efforts of governments and philanthropies.”
Health“Like all technology, social media is neutral but is best put to work in the service of building a better world.”
Technology“Your computer needn't be the first thing your see in the morning and the last thing you see at night.”
Morning“There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?”
Work“The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.”
Experience“The leverage and influence social media gives citizens are rapidly spreading into the business world.”
Business“The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.”
Business“Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.”
Change“Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.”
Success“As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.”
Business