“Non-profits must become deeply engaged in the ways that their donor communities are using social technology.”
Technology“Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.”
Age“Non-profits must become deeply engaged in the ways that their donor communities are using social technology.”
Technology“Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.”
Business“More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.”
Power“Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.”
Business“Social media is not about the exploitation of technology but service to community.”
Technology“As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.”
Future“We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.”
Society“Your computer needn't be the first thing your see in the morning and the last thing you see at night.”
Morning“Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.”
Society“The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.”
Experience“Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.”
Society“There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?”
Work“When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.”
Positive“The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.”
Business“More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.”
Positive“Business practices and how we treat the planet are also in desperate need of re-humanization.”
Business“Technology is teaching us to be human again.”
Technology“What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.”
Business“The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.”
Work“What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.”
Change