“The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.”
Technology
“Advertising is the greatest art form of the 20th century.”
ArtAll Quotes by Marshall McLuhan
“The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.”
Business“Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.”
Experience“Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.”
Education“It is the framework which changes with each new technology and not just the picture within the frame.”
Technology“American youth attributes much more importance to arriving at driver's license age than at voting age.”
Age“Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.”
Alone“Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.”
Art“Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.”
Age“Money is just the poor man's credit card.”
Money“I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.”
Art“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.”
Society“There are no passengers on spaceship earth. We are all crew.”
Nature“Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.”
Politics“In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.”
Age“The car has become the carapace, the protective and aggressive shell, of urban and suburban man.”
Car“Advertising is an environmental striptease for a world of abundance.”
Environmental“Art is anything you can get away with.”
Art“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.”
Communication“As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'”
Age